I can see how coders become possessive about their code in their work. Being creative is what sets designers apart, after all. Either that, or we’d all be looking at cookie-cutter web sites all the time. So, when the branding for HTML5 through a universal logo was introduced as an all-encompassing entity, I can understand the backlash it received.
Developers pride themselves on their abilities to create to their style and if they choose another format from HTML to shine, why would they want to be forced into calling it what it isn’t?